Today the biggest buzzword on the web marketing and in advertising is social media integration. In fact, social media marketing has crossed the stage of experimentation and evolved into a serious part of the social media marketing campaign. Integration of social media with the overall online marketing mix is essential for online marketing efficiency, but marketers are yet to achieve seamless integration between these two.
The value proposition of integrating social media functionality within business Intelligence is high. Higher levels of interactivity and the ability to communicate regularly (and in real-time) increases the overall value proposition of brand within an organization. Moreover, adding the functionality intrinsic within social media adds to the overall value proposition of a brand.
The one-to-many integration tools works well when examining communications channels or online marketing implementation. However, the interactive Social Media platforms (Facebook, LinkedIn, Twitter, Youtube, Foursquare…) have radically changed the communication paradigm.
Of late, Internet users are savvy consumers, able to speak their minds, and they do, about their responses to organisations customer service, product quality and after sales service. Hence, having a twitter account or a Facebook page is not enough - you have to use them like a real person would.
The value proposition of integrating social media functionality within business Intelligence is high. Higher levels of interactivity and the ability to communicate regularly (and in real-time) increases the overall value proposition of brand within an organization. Moreover, adding the functionality intrinsic within social media adds to the overall value proposition of a brand.
The one-to-many integration tools works well when examining communications channels or online marketing implementation. However, the interactive Social Media platforms (Facebook, LinkedIn, Twitter, Youtube, Foursquare…) have radically changed the communication paradigm.
Of late, Internet users are savvy consumers, able to speak their minds, and they do, about their responses to organisations customer service, product quality and after sales service. Hence, having a twitter account or a Facebook page is not enough - you have to use them like a real person would.
I would suggest that If you are a blogger/small business owner, publishing your content to Social Media sites is a must-do job. Posting your Article to sites such as Twitter and Facebook can dramatically increase your traffic and engage with new audiences.
There are many Social Media sites that could receive your content – have a look at Social Media Directories in Google.
Use tools like Hellotxt.com or Ping.fm – they will automatically take your RSS feed and publish it to all your Social Media accounts whenever you create a new article.
This is a great way to leverage Social Networks and gain free traffic to your website – and it’s 100% automated!
